Fubar Tequila needed a retail display.
In keeping with their branding, military surplus wood crates were hand selected by the company CEO, George Harris (also owner of Alien Tequila).
Illusion Projects took the crates apart and then used the CNC machine to engrave the company logo onto the door of each one. Jay hand painted the engraved logo to complete the effect. The boxes were assembled into towers for displaying the bottles. The natural distress on the wood created a really nice effect.