NICABATE STRIPS (COSENTINO)

Being trapped by smoking is a tough habit to break free of.

For the launch of Nicabate strips, Illusion Projects worked with Australian performer Cosentino, to create the 50second challenge. ‘Relieve your urge to smoke in 50seconds’ was the promotion – and 50seconds was the time Cosentino had to escape from a wood crate hanging above flaming spikes in the middle of the street, Sydney Australia.

This stunt tied the brand and message to a spectacular outside live performance.